April 7, 2025 — News
The Transform Awards have long celebrated excellence in rebranding and brand strategy across regions. This year marked the launch of their first-ever global awards program — where all gold-winning regional projects were elevated to compete on the world stage.
Only the most exceptional gold winners from Transform’s regional awards are brought up to their Diamond platform. And we’re proud to stand alongside agencies with a much stronger global footprint (having 15+ offices around the globe). We’ve been ranked the 4th most awarded brand agency globally in the inaugural Transform Diamond Awards.
We’re thrilled that all four of our gold-winning regional projects in the 2024 Transform ANZ Awards earned further Gold recognition at the global level.
NAB EdX – Best External Stakeholder Relations During a Brand Development Project
For over 8 years we’ve conducted brand training workshops with NAB – both in person and online – with a focus on brand strategy, identity and voice development projects. In order to heighten participant engagement, we evolved NAB’s Brand Education program, Brand EdX, prompting employees to feel more responsibility for and value in the brand going forward. To become NAB custodians.
Brand EdX 2024 keeps employees updated on their knowledge, the brand’s current state, international industry trends, and how we can learn from global leaders. This platform helps the organisation – not just its marketing team – to feel equipped and motivated to take ownership of the brand’s growing success.
Visit Victoria – Best Creative Strategy
The ”Enrich Every Moment” strategy for Visit Victoria is a game-changer, setting a vibrant and cohesive brand framework that highlights the state’s unique and diverse charms. In the wake of bushfires and pandemics, the strategy aimed to reignite Victoria’s visitor economy by redefining its tourism brand and challenging perceptions of what Victoria has to offer.
Central to the strategy was the development of 12 district regional frameworks that distilled the experiential best of each destination, resulting in a portfolio where each destination is distinct and stands on it’s own two feet.
Stockland – Best Visual Identity from the Property, Construction and Facilities Management Sector
Stockland Cloverton’s scale and complexity required a cohesive branding strategy that builds a clear and differentiated market positioning, a communications framework that captures it’s wide-ranging product offers, and a visual identity that helps it stand out in a crowded market.
We created a unique identity system and messaging framework to tell Cloverton’s rich story in an engaging and multi-faceted way. Allowing Stockland to talk to the many big, bold and often visionary ideas that it is bringing to life at Cloverton.
Poronui – Best Visual Identity from the Travel and Tourism Sector
Poronui is a luxury sporting lodge, sustainable farm and forestry station in back-country Taharua Valley, Taupō. And as one of the few in New Zealand with a Māori name, it was essential that we positioned the brand within the cultural heritage and significance of its name.
In te Reo Māori, ‘poro’ means ‘part of’, and ‘nui’ translates to ‘the biggest part, great, abundant, important’. The cultural significance of the name ‘part of something bigger’, became the brand idea and highlights the property’s operational philosophy. This extends to the experience of the guests, who can indulge in their passions while being part of something bigger. We collaborated with a local Māori cultural partner to seamlessly weave Poronui into its cultural and natural heritage.
Poronui’s rebranding goes beyond aesthetics. It’s become a celebration and recognition of its rich history combined with sporting and collaborative cultural experiences.
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