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Latest news & opinions

Article April 24, 2025
Is your brand voice in the clutches of cultural cringe?
Article April 11, 2025
Why a unified brand beats a portfolio of many
Article March 18, 2025
Bouncing back from a year of bad workplace behaviour
Article March 18, 2025
Valentine’s Day comms are excruciating. Here’s something new
Article March 12, 2025
How brand can catapult your firm from mid-tier to top-tier
Article February 11, 2025
How Mansory’s bold copywriting redefines luxury branding
Article February 5, 2025
How to manage change without burning out employees
Article January 29, 2025
How healthy is your workplace?
Article January 15, 2025
From ‘fast fashion’ to ‘fast thrifting’: when will we learn?
Article January 6, 2025
An open-lidded letter to Tupperware
Article December 11, 2024
Chronic uncertainty and the importance of an adaptive mindset
Article December 4, 2024
Money Matters: Why it pays to set the budget before the brief
Article December 3, 2024
Three branding challenges for Australian Universities
Article November 4, 2024
Should brands be using emojis in 2024?
Article October 29, 2024
Is your brand walking the purpose walk
Article October 17, 2024
The client-side guide to managing stakeholders
Article October 4, 2024
How to avoid small but serious greenwashing traps
Article September 11, 2024
Does brand build culture, or is it the other way around?
Article August 14, 2024
Sweat the small stuff
Article July 25, 2024
Beyond the bargain
Article July 18, 2024
Account Madness – Renée Stekel
Article June 24, 2024
Can brand values really benefit your bottom line?
Article May 30, 2024
What retailers can learn from Ref’s bold, quirky brand voice
Article May 24, 2024
Do B2B brands need brand codes?
Article May 2, 2024
Why businesses need to stay on top of their employer brand
Article April 26, 2024
Chalk, cheese and charm
Article April 23, 2024
Brands can no longer afford to compete on price alone
Article April 22, 2024
Stop blaming Gen Z
Article April 9, 2024
How to inject comedy into the customer experience
Article February 19, 2024
No More Tears: A World Without Johnson & Johnson and Kellogg’s
Article January 24, 2024
How supermarkets use brand character to drive distinctiveness
Article January 18, 2024
Have Australian Brands lost their edge?
Article January 8, 2024
Branding during a permacrisis
Article December 21, 2023
The importance of brand in a patchy market
Article December 6, 2023
Back to work like it’s 2018, and the pandemic never happened
Article November 16, 2023
Risky business: Can Coles and Woolies rebuild their customer relationships?
Article November 14, 2023
Can you rebuild trust with your customers in time for Christmas?
Article November 2, 2023
Unsexy sells: Why terms and conditions are the new brand battlefront
Article November 1, 2023
How to unlock the transformative power of purpose
Article October 11, 2023
Brand codes and politics: how the little things say so much
Article October 6, 2023
People not just price – building a better experience for customers
Article September 29, 2023
Diversity down undies: how Bonds stays fresh
Article September 26, 2023
A trip to the uncanny valley: “I’m here to help.”
Article August 21, 2023
Gen Z burnout: How can we design workplaces to fix this?
Article August 14, 2023
Why is Snoop Dogg the G.O.A.T brand ambassador?
Article August 9, 2023
X marks a move to the dark side for Twitter. Here’s Y.
Article July 13, 2023
Is there room for two Wendy’s in Australia?
Article June 21, 2023
How to look after your people in the face of uncertainty
Article June 19, 2023
What retail brands can learn from Woolies’ virtual assistant Olive
Article June 16, 2023
How low-touch brands can navigate tough times
Article May 17, 2023
Why retailers rely on Easter puns
Article April 26, 2023
The new retail talent battleground – from short-term to long-term retention
Article April 26, 2023
How to reassure online shoppers in the age of hacks and data breaches
Article April 18, 2023
Bold employer brand tips
Article March 17, 2023
Why JB Hi-Fi’s ‘homemade’ brand is a genius move
Article January 9, 2023
Why do people remain loyal to a brand?
Article December 19, 2022
How retailers can tap into the power of nostalgia at Christmas
Article November 24, 2022
A tale of two supermarket Christmases: a battle of symbols and sentiment
Article November 24, 2022
What should P&C teams really focus on?
Article November 18, 2022
How retailers should react as red flags fly over BNPL
Article October 31, 2022
How retail brands can win on value and quality
Article September 15, 2022
Do you need to cut your brand codes to grow your business?
Article September 13, 2022
Can backwards be bold for brands?
Article September 9, 2022
What makes people recommend your brand?
Article August 25, 2022
Beyond sales: A case for brand intangibles for longterm wins
Article August 5, 2022
The Great Talent Challenge
Article July 12, 2022
Design lessons for environmentally conscious brands
Article June 14, 2022
It’s time to revisit bold retail
Article May 17, 2022
How can organisations thrive instead of simply survive in the new hybrid work environment?
Article May 13, 2022
Is the drive to be customer-first hurting retail’s most vulnerable workers?
Article May 11, 2022
Retail is entering the exponential age: how can your brand make the most of it?
Article April 26, 2022
What the four Ps of marketing can tell us about the future of work
Article March 18, 2022
How Covid is changing retail therapy
Article February 10, 2022
Olympic fever has got me thinking about Brisbane 2032: how can we avoid a branding snafu?
Article February 1, 2022
Why a lack of focus on diversity and inclusion is holding your brand back
Article December 14, 2021
How major retailers can capitalise on their progressiveness dividend
Article December 6, 2021
No more taking things for granted: why brand is the key ingredient in fostering workplace culture now and post-Covid
Article November 16, 2021
How ‘third-way’ thinking has helped ALDI cement its place in the lives of Australians
Article October 26, 2021
Capitalising on an unexpected consequence of COVID
Article October 18, 2021
The Aussie retailers meeting the challenges of a changing world
Article September 20, 2021
What makes Bunnings a resilient legend? 
Article September 15, 2021
Just how resilient are you as a brand and as an employer?
Article August 23, 2021
Cross-generational survival: How brands can rise above trends
Article August 10, 2021
Balancing brand and emotion: How much branding does your campaign really need?
Article August 9, 2021
Buy now, pay later: what’s your responsibility?
Article August 8, 2021
Your future, your brand: Why brand has never been more important for super funds
Article July 22, 2021
A silly slogan is not a place brand
Article June 30, 2021
How wellness can help retailers build trust and stickiness
Article May 27, 2021
Price, service and wellness: Why wellbeing is the new battleground for brands
Article April 21, 2021
How Woolworths, Ikea and Tiffany are stepping up on inclusivity
Article April 14, 2021
Why Palmy needs branding help
Article March 25, 2021
How ANZ brands can catch up and win back consumers in 2021
Article March 4, 2021
Building resilience: What supermarkets and their performance in 2020 can teach other retail brands
Article February 17, 2021
The benefits of staying on-brand
Article February 2, 2021
How the ‘great dispersion’ is set to transform retail brands
Article December 18, 2020
The everyday heroes of 2020: The importance of knowing your brand’s social role
Article December 14, 2020
After our plague: The Second Renaissance
Article December 8, 2020
Are you wasting money being a good corporate citizen?
Article November 12, 2020
What’s the point of a store?
Article October 28, 2020
The corporate artisan: How to demonstrate product passion in a big, impersonal world
Article September 24, 2020
How COVID-19 is prompting retailers and customers to do more with less
Article September 23, 2020
Why brand strategy is more important now than ever
Article September 22, 2020
COVID-19, resilience and brand Australia: How tough times shape our national identity
Article September 14, 2020
Reinventing the university business model
Article September 7, 2020
Logo bashing won with the wattle logo’s canning, but it shouldn’t always
Article August 5, 2020
What lies beneath: The big subconscious shakeup of 2020
Article July 1, 2020
Why go back to normal?
Article June 30, 2020
Corona Chronology
Article June 25, 2020
How COVID-19 is busting research myths
Article May 28, 2020
Lime scoots
Article May 27, 2020
Are brand and innovation intrinsically linked?
Article May 26, 2020
The rise and fall of brands
Article May 25, 2020
FMCG brands, is product packaging responsible for your brand’s growth (or lack of it)?
Article May 12, 2020
How retailers can stretch less and mean more to customers
Article May 6, 2020
What can Kiwi brands learn from Jacinda Ardern?
Article May 1, 2020
Is doing good good enough for brands?
Article April 29, 2020
What all great stores have in common
Article April 21, 2020
The WFH Diaries – To the leaders and managers out there, can you help?
Article April 15, 2020
How the Coronavirus outbreak has transformed brand collaboration for good
Article April 14, 2020
Lessons from the Holden collapse
Article April 1, 2020
Brands: Stop with the well-meaning COVID-19 emails
Article March 23, 2020
How brands can stretch to find ecommerce opportunities in moments of crisis
Article February 25, 2020
Why purpose means nothing if you don’t extend it to the people who run your business
Article February 24, 2020
The culture crash of Holden
Article February 4, 2020
Brand Australia gets burned
Article May 10, 2019
One brand voice – How can you make the language of your brand consistent across a variety of touchpoints?
Article November 16, 2018
Don’t confuse desktop research with inspiration
Article October 29, 2018
Cultural Advantage in a Changing World
Article June 14, 2018
Uber is Australia’s Most Disruptive Brand
Article May 18, 2018
The definitive guide to branding for entrepreneurs
Article May 15, 2018
Why face-to-face is worth fighting for
Article February 6, 2018
The great unlearning: how brands can assist with the adoption of voice
Article January 17, 2018
Chatbots, social and deciding who really owns AI
Article October 10, 2017
When does a ‘refresh’ become a rebrand?
Article September 22, 2017
Government interference with iconic branding will make our institutions feckless
Article September 15, 2017
Google nabbed my agency’s name and originality died
Article July 11, 2017
Cringe-inducing chatbots are the perfect example of why technology isn’t always the answer
Article June 30, 2017
Before it was even launched, Amazon was already at the front of Australian shoppers’ minds
Article May 17, 2017
BHP’s blobs were better, its new ‘anti-brand’ is devoid of personality
Article February 10, 2017
Can heritage fuel the reinvention of a brand?